Why Dark Theme for the new Bestcrystals website?

In addition to the reasons for our changes to our website inventory, expressed in our letter The Rebirth of Bestcrystals, we would like to explain why we chose this look for our new website. While many e-commerce sites now dazzle you with a busy homepage, pages packed with product, on a white background, we made the decision to buck the trend - and offer you a more relaxing, engaging, sleek design with a focus on the minerals themselves. Whether you are here to purchase, learn, or just enjoy the photographs, we want to offer you an environment that allows you to do that without distraction, mental overload, or eye strain.

A dark theme reduces eye strain, and emits less intensity and blue light. It allows your eyes and mind to relax, so you can enjoy your experience here. Dark theme is also especially helpful when viewing at night, as opposed to the bright contrast of white.

We believe dark theme also compliments the natural allure of crystals and minerals. The deep background mimics the earthy, geologic environments where these treasures are found, creating a visually immersive experience.

Crystals and minerals are often associated with spirituality, healing, and mysticism. A dark theme enhances this narrative by creating a calming, introspective atmosphere that resonates with those seeking items for personal or spiritual purposes.

We have taken the time to create this new site in-house from the ground up by our own web designer. We are not using a corporate-based e-commerce template design. This is deliberately our design. You are welcome to contact us if you encounter any errors or issues on our site, so we can make it even better.

Our cart system is still handled through Shopify, which provides secure checkout as well as the Shop Pay option. Thanks for reading, and enjoy our new site -